Largest Apple Specialist in North America Opens First Michigan Location

by Sonya Bernard-Hollins, publisher
Community Voices

Certified Apple retailer, Simply Mac, will bring expertise to the area as the only premier Apple specialist

PORTAGE (MICH.)-After years of watching big city customers line up to get the latest product from an Apple store, Southwest Michigan can now join in the excitement. Simply Mac, a premier Apple retail and service provider,  opened its 37th store and first Michigan location at the Carillion Centre 6800 S. Westnedge Ave., Suite 9, in Portage, MI.

“Simply Mac offers the same feel that you get walking into an Apple store; it’s an Apple Store with a smaller footprint,” said Vice President Pat Milligan in an interview with Community Voices. “Simply Mac allows Apple to be closer to the customers who need it the most. We go to places you wouldn’t expect an Apple store such as  Shreveport, LA, Valparaiso, IN, Rochester, MN, Bozeman, MT, Lincoln, NE, Layton, UT, and now, Portage, MI.”

Pat Milligan, Vice President- Simply Mac

At Simply Mac’s newest location, residents of Kalamazoo / Portage can purchase an Apple computer, iPod, iPad, iPhone, trade in their old products for credit, and purchase certified pre-owned Apple computers and iPads. Customers and businesses can also purchase the latest accessories for their Apple device, service their Apple products – in or out of warranty – and receive a personalized customer experience with no appointment necessary.

Milligan said SimplyMac stores are cropping up all over the country, particularly in the West Central U.S. It started with one store in Utah and within a year has grown to its 37th located in Portage. The former Regional Vice President of Sales at Kraft Foods Global, he said the beauty of SimplyMac will be its accessibility to customers.

“If you need a phone activated we have a relationship with AT&T and we can do that,” Milligan said from his office in Utah. “If you need in-home servicing to help install a product, or services for businesses,  we can do that too.”

The benefit of the location and hands-on service is something Milligan feels will drive more computer users towards the purchase of Apple products. He feels many people want to try Apple products, but are intimidated with its unique aspects. However, through in-store trainings, cash for computer trade ins, quality pre-owned Apple computers and iPads, and repair services in one location, he feels more will be encouraged to make the switch from PC and get the computer they really want. In addition to the products, Milligan said the sales associates are passionate about the product and knowledgeable about everything from the iPhone to IOS.

“There are YouTube videos showing people opening their Apple products for the first time,” he said. “It’s something about getting an Apple product that gets people excited and we’re happy to be able to bring that to the Kalamazoo and Portage area.”


Simply Mac is an Apple Specialist: an authorized Apple retailer that sells only Apple products and accessories. Founded in August 2006, it operates 37 premier Apple Specialist retail locations in 15 states throughout the United States. Each store offers sales, personalized classes, trade-in programs, and in- and out-of-warranty service and repair for Apple products. Simply Mac is headquartered in Salt Lake City, Utah. To learn more about Simply Mac visit or call 877-5-SIMPLY.

Sonya Bernard-Hollins

Administrative account for the Community Voices website.